I don’t know how many times I’ve heard, ‘My project is already complete, and I want to launch it on the Internet, but I don’t know where to start.’ The most important part is already done. If you’ve really done your homework, you should have everything you need to promote your business on the Internet. However, what I often find is that even if an entrepreneur has spent months preparing the launch of their project, promotional aspects are left until the end, and many have to start almost from scratch, sometimes even reconsidering the entire project!
It’s crucial to have the Internet launch of your business in mind from the beginning. It may seem trivial, but if this isn’t prepared in advance, the launch of your website will take longer than desired and may even harm your online presence in the future.
Today, I want to share the TOP 10 tasks you should have well-prepared before contacting a Marketing professional for assistance (this way, you make their job easier, and even with adjustments, half of the work will already be done).
TOP 10 TASKS TO HAVE PREPARED BEFORE LAUNCHING YOUR WEBSITE ON THE INTERNET:
- Domain name (have several options ready, just in case).
- Decide what type of website you want (static, e-commerce, landing page, none).
- Choose the platform on which you want to build the website (WordPress, Shopify, PrestaShop, custom).
- Make a list of websites you like within your industry and beyond (the idea is to show the designer what you like).
- Look for templates within the chosen platform that match the design you like.
- Create a logo and a style guide (please, don’t rely on your friend’s cousin’s spouse; hire a professional to create a proper logo in all formats with a custom style guide – you’ll thank me in the future).
- Decide on the sections your website will have (about us, services, etc.).
- Create a list of keywords (the words you think your potential customers will use on the internet to find you).
- Write texts with those keywords for each section of your website.
- Gather high-quality images for each section of the website (stock images or hire a professional; remember, your cousin or nephew won’t do unless they’re truly skilled).
So, even though it may seem trivial, if you’re able to compile all this information before contacting a web designer, they’ll be impressed with you (don’t tell them our secret).
I hope this has helped you in some way. I’m at your disposal for any questions, no matter what they may be, when it comes to starting to create your website for your new project.
Best of luck!
Do you need help creating a new web? Send me an email at email@example.com, and let´s talk to see how I can help you, no strings attached.